Where do your beliefs and opinions come from? If you're like most people, you feel that your convictions are rational, logical, and impartial, based on the result of years of experience and objective analysis of the information you have available.

In reality, all of us are susceptible to a tricky problem known as a confirmation bias. Our beliefs are often based on paying attention to the information that upholds them-while at the same time tending to ignore the information that challenges them.

See how Confirmation Bias harms the Economy, Society, and Culture ( Top Links )